If you have a beauty or fashion range, one of the best ways to create traffic or interest is to offer advice. Whether it is instore or online or in the form of an e-book, if you can write and have some pictures, you can easily offer this as a value added service to your customers. It just takes a little time.
Some examples are:
Benefit Cosmetics has a lovely "How To..." section on their website...
Absolutely Gorgeous also has a Blog with loads of information about natural skincare and beauty.
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